IVG – I Vape Great | One of the UK’s Largest Vape Brands

IVG, short for I Vape Great, is one of the best-known British vape brands in the international vaping industry. Founded in Preston, United Kingdom, IVG rapidly evolved from a small flavour-focused e-liquid company into a global vape manufacturer operating across more than 100 countries worldwide.

The company became especially recognised for strong flavour-focused e-liquids, nicotine salts and later rechargeable pod systems and Big Puff devices.

At Eliquids.ie Vape Shop Ireland, IVG products remain highly popular among adult users looking for bold fruit flavours, nicotine salt liquids and modern rechargeable pod systems designed as alternatives to traditional disposables.

Who Founded IVG?

IVG was developed within the wider Acme Global / Acme Vape business structure in Preston, UK. Public company material and interviews identify figures including Ahsan Bawa and the broader Acme management structure as central to IVG’s expansion into a global vape brand.

The original business focused heavily on manufacturing and flavour development before IVG became the company’s dominant international brand.

According to company interviews, IVG originally started with one of its earliest and most recognised flavours called Summer Blaze.

Global Expansion & Financial Growth

IVG expanded extremely quickly during the international vaping boom between 2017 and 2024.

The company states that it now serves customers across more than 100 countries worldwide and distributes products through supermarkets, convenience retail, vape shops and international distributors.

IVG products are now sold through major UK retail chains including:

• Tesco
• Sainsbury’s
• Morrisons
• SPAR
• WHSmith
• The Co-op
• Nisa
• Asda Express

Industry reports from 2020 stated that IVG had already sold approximately 14 million bottles of e-liquid globally during its early expansion phase.

The company also expanded heavily into airport retail and international travel retail channels across the UK.

From E-Liquids to Full Vape Ecosystem

IVG originally became famous for bottled e-liquids, but the brand later expanded into:

• nicotine salts
• prefilled pod systems
• rechargeable pod kits
• Big Puff devices
• disposable-style rechargeable systems
• high-capacity vape platforms

The transition mirrors the wider vape industry movement away from traditional disposable-only products toward rechargeable systems and refill alternatives.

IVG E-Liquids

IVG first became globally recognised through its bottled e-liquid range featuring bold fruit, candy, drink and cooling flavour profiles.

The brand became especially popular for:

• strong flavour concentration
• sweet candy-style blends
• fruit cooling systems
• high flavour consistency
• large flavour catalogue

IVG later expanded into nicotine salts and disposable-inspired flavour systems designed for pod kits and refillable MTL devices.

IVG Big Puff Systems

IVG later entered the Big Puff category with systems such as the IVG 2400, one of the most recognised multi-flavour rotating vape systems in Europe.

These products combine:

• higher puff capacity
• rechargeable battery systems
• multiple flavour chambers
• extended use between replacements
• compact disposable-style operation

The IVG 2400 became especially known for its rotating flavour system allowing users to switch between multiple flavours inside one device.

More recent IVG platforms such as Smart Max and IVG Pro focus on rechargeable pod-based systems intended to reduce waste compared with older disposable formats.

Quality Control & Industry Position

IVG positions itself as a premium UK vape manufacturer and promotes:

• ISO-certified manufacturing standards
• independent laboratory testing
• TPD-compliant products
• international compliance systems
• regulated nicotine products

The company has also received multiple international vape awards and repeatedly won “Best UK Brand” industry titles.

Like other major vape manufacturers, IVG has had to adapt to tightening vape regulations across the UK and Europe, particularly around disposables, nicotine limits and product compliance.

The company’s recent strategy strongly focuses on rechargeable systems, refillable alternatives and regulated pod platforms rather than simple single-use disposables.

IVG’s Position in the International Vape Market

Today, IVG operates as one of the largest independent UK vape brands with global export reach across Europe, the Middle East and international vape retail channels.

The company’s rapid expansion from a single Preston-based flavour business into a global vape ecosystem reflects the wider growth of the UK vape industry itself.

For many adult vape users in Ireland, IVG became associated with:

• bold fruit flavours
• strong cooling blends
• nicotine salts
• modern pod systems
• Big Puff rechargeable devices

IVG FAQ

Last Updated: May 2026